The unique Biscoff® taste continues to attract new consumers around the world, marked by a notable milestone in the first half of 2023: Lotus® Biscoff® Cookies were bought by over 5% of U.S. households. 

Innovations remain key in the dynamic market segment BEAR® plays in. With the rollout of BEAR® Fruit Splits, the brand is introducing a dual-flavoured fruit snack.

Biscoff®'s worldwide appeal spans home baking to on-the-go snacking and many more demand spaces. 

The launch of nākd® Protein Bars is the most recent example of nākd®'s continuous innovation strategy.