2020: the year in which our Lotus Biscoff® Sandwich cookie was launched. After a successful introduction in Belgium, France, the UK and the US, further investments will be made to continue its expansion internationally.

In Belgium, we launched yet another Biscoff® innovation: Lotus Biscoff® Chocolate. Our very own range of chocolate bars and bites carries the unique Biscoff® taste into a new and exciting category.

The Lotus Biscoff ice cream range provides an extra boost to the internationalisation of the unique taste of Lotus Biscoff. 

In May 2020, Lotus Bakeries acquired the majority of the remaining stake of Natural Balance Foods' Founders, gaining full control over our range of innovative wholefood bars marketed under the Nakd and TREK brands.

BEAR is winning over American kids and parents alike with its delicious healthy fruit snacks.

Responsible & tasty snacks for little ones. Kiddylicious is the fastest growing brand in the UK baby snacking segment.

We continue our strong focus on local 'hero' products with the introduction of Annas Pepparkakor in a new category: ice cream.

FF2032 invests in Dutch direct-to-consumer brand Oot. Oot Granola markets healthy, organic and gluten-free granolas.

In September 2020, we launched the new design and brand identity of Snelle Jelle. This single packed gingerbread helps active men and women by providing additional energy. With its bold new design, Snelle Jelle is ready to reach some more!