A balanced portfolio of great taste
COMMITMENT
Delight all consumers with reliable and great-tasting brands that cater to people's evolving expectations.
WHAT TYPIFIES LOTUS BAKERIES?
Building a balanced portfolio of top-quality branded snacks with unique tastes is our core business. It’s what we’ve been doing for decades and pride ourselves on. Together, we ensure taste and quality are King and Queen at Lotus Bakeries.
FOCUS AREAS
Food safety and quality
More than anything else, people expect high-quality snacks in which they can trust blindly. That makes quality and food safety throughout the supply chain our top priority. And because it’s that essential to our success, it’s embedded at all levels of the company. Directly or indirectly, everyone at Lotus Bakeries contributes to superior food safety and quality.
Target: Be a leader in food safety and high food quality standards
A balanced portfolio
By promoting a wide variety of mostly plant-based snacks, we help consumers in putting together a balanced diet and enjoying all the benefits that come with it – without having to compromise on taste. Moreover, a shift towards plant-based proteins helps in establishing a food system with a lower carbon footprint.
Target: Provide a wide array of snacking options to consumers that meet their evolving expectations
"Our EXCO members test, discuss and evaluate every new product or improvement to anexisting product. And they’re outright critical when it comes to great and consistent taste. That personal commitment at top level defines Lotus Bakeries. Of course, there are also dozens of enthusiastic colleagues involved through various testing panels. A big shout-out to them as well!”
Elena Bayod, R&D Director
Read all about our Balanced Portfolio of Great Taste: Annual Report 2024: pp. 174-182 (ESRS S4).