| Lotus Corporate

Our Executive Committee (‘EXCO’) determines the strategy and objectives of the Lotus Bakeries Group and submits them to the Board of Directors for approval. Find out more about our EXCO members by browsing this page.

Visit our Corporate Governance section to learn more about our Board of Directors.

Jan Boone

CEO

Jan Boone began his career in the audit department of PwC. From 2000-2005, he was responsible for corporate controlling, reporting and M&A at pharmaceutical company Omega Pharma, where he also sat on the Executive Committee and Board of Directors. Jan Boone moreover sits on the Board of Directors of FC Bruges and Tomorrowland and was Chairman of the Board of Directors of Animal Care Group (2017 -June 2024). Jan joined Lotus Bakeries as General Manager and member of the Board of Directors in May 2005. He was appointed CEO and Managing Director of Lotus Bakeries in 2011.

Favourite product: Lotus Biscoff Cookie

Isabelle Maes

CMO Lotus Bakeries & CEO Natural Foods

Isabelle Maes began her career as an auditor for PwC. In May 2001, she moved to the Barry Callebaut chocolate company. Having fulfilled various roles and been involved in various projects in Finance and SAP, she was appointed Finance Officer of Barry Callebaut Belgium in 2006. Since 2019, Isabelle has been part of the Board of Directors at Van de Velde. Isabelle joined Lotus Bakeries in 2014. Between 2014 and 2017, Isabelle fulfilled the role of CFO at Lotus Bakeries Group. So as to be able to dedicate herself fully to the internationalisation and growth of the natural snacking segment, she has fulfilled the role of CEO Natural Foods since September 2017. As of May 1st 2023, Isabelle took on the additional role of CMO of the Lotus Bakeries Group.

Favourite product: BEAR Fruit Rolls

Mike Cuvelier

CFO

Mike Cuvelier began his career in 1996 as an auditor for PwC. Between 2000 and 2013 he fulfilled various controlling roles at Bekaert in the US, Asia and finally Vice President Control Global Business Platforms in Belgium. From 2013 to 2016, Mike was CFO of the Unilin Group, part of Mohawk Industries. Mike has been CFO of Lotus Bakeries Group since September 2017.

Favourite product: Nakd Blueberry Muffin

Ignace Heyman

COO

Ignace Heyman pursued a career in marketing in both Belgium and France, firstly at Procter & Gamble, PAB Benelux (Panzani-Amora-Blédina) and then at Reckitt Benckiser. In 2008, Ignace joined Lotus Bakeries as Marketing Director Belgium, before going on to become Corporate Director Marketing in 2011. From 2012 to 2015 he was General Manager France. Ignace is COO of Lotus Bakeries Group since 2016.

Favourite product: Lotus Biscoff Ice cream

John Van de Par

Chief Procurement Officer

John van de Par fulfilled various finance roles at Smurfit Westrock and Friesland Campina before joining Lotus Bakeries. He joined Lotus Bakeries in 2008 as Finance Director of Koninklijke Peijnenburg. He quite rapidly evolved to the role of Corporate Director at HQ and member of the Exco. In 2013 he became the COO of Lotus Bakeries and in 2016 he became General Manager of Area Belgium. John Van de Par is Chief Procurement Officer of the Lotus Bakeries Group since October 2024 and is responsible for Corporate Procurement, Corporate Quality and Corporate R&D.

Favourite product: Lotus Frangipane