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Brands & Products

The global brand portfolio is of invaluable importance to the Lotus Bakeries Group. In both the category of biscuits and bakery as well as in the natural snacking category, we have strong brands which we intend to develop in the long term. We implement our marketing strategy by continuously investing in our ‘hero’ brands in our home markets whilst also stimulating the international growth of brands such as Lotus Biscoff, Nākd, TREK, BEAR and Kiddylicious. Every Lotus Bakeries brand has its own DNA and target group, and its own story.


Brands & Products EN.pdf Brands & Products EN.pdf (2.2 MB)
Brands & Products FR.pdf Brands & Products FR.pdf (2.2 MB)
Brands & Products NL.pdf Brands & Products NL.pdf (2.2 MB)